The review form is where a customer's experience becomes your social proof. The default form converts well out of the box, and everything about it is adjustable in Settings, then Review form. Changes apply everywhere the form appears: email links, your storefront, and QR codes.
Choose your fields
The Fields card controls what the form asks for:
Rating scale. Classic 5-star rating, Thumbs up / down for a faster ask, or 0 to 10 NPS if you run on scores.
Photo upload and Video upload. The toggles that build your UGC gallery. Video uploads are available on Starter and up.
Require a photo on 5-star reviews. A strong lever: customers leaving top ratings are the most willing to add a picture.
Customer name field. Pre-fills from the order when the link comes from an email request.
Customer email field. Used for follow-up replies and reward delivery.
Product attribute questions. Pulls in fit, sizing, and other per-product questions from your attribute schema. See Collect attributes with your review form.
Reviewer location. Derived from the linked order's shipping city, never from IP.
[SCREENSHOT: Review form fields card]
Make it sound like you
The Copy card holds every line of text on the form: the heading, the rating prompt, the review prompt and placeholder, the submit button, and the thank-you screen. Defaults like "How was your {{product_name}}?" work well, and a line in your own voice works even better.
Tune the behavior
Pre-select 5 stars on form load. Reduces friction. Customers can still change the rating.
Minimum review length. From no minimum up to 100 characters. A small minimum, 10 or 25 characters, filters out empty reviews without scaring anyone off.
š” Tip: Every extra field costs a little completion rate. Keep the form lean and let attributes carry the structured questions, since they double as storefront filters.