Settings ▸ Review form shapes the form your customers fill in, on your store and on the page your review emails open. Pick how they rate, what they can add, what the form asks and every line it says, and watch each change in the live preview beside it.
Where | Settings ▸ Review form |
Applies to | The review form on your store and the page review emails open |
Plans | Every plan. Video uploads need Starter and up. |
The live preview
The preview on the right draws the form as shoppers see it, in your brand colors, with your product and your questions. Click Rate, Photos, Write, Questions, About you or Thank you to see each step. When you reward reviews in Settings ▸ Discounts, the reward lines show too.
Changes wait behind the save bar until you click Save, and reach the form right after.
Rating and review
Setting | What it does | Out of the box |
Rating scale | 5-star rating, Thumbs up / down, or 0 to 10 NPS. | 5-star rating |
Minimum review length | No minimum, or 10, 25, 50 or 100 characters. A counter on the form shows how many are still needed. | 10 characters |
Whatever the scale, every review is saved as 1 to 5 stars, so your averages and widgets stay the same. A thumbs up counts as 5 stars and a thumbs down as 1. On the 0 to 10 scale, 9 or 10 counts as 5 stars, 7 or 8 as 4, 5 or 6 as 3, 2 to 4 as 2, and 0 or 1 as 1.
Photos and videos
Setting | What it does | Out of the box |
Photo upload | Lets shoppers add photos: PNG, JPG or HEIC, up to 100 MB each. | On |
Video upload | Lets shoppers add a video: MP4, MOV or WebM, up to 500 MB. | On |
Require a photo on 5-star reviews | A 5 star review needs a photo before it can be sent. | Off |
Max files per review | 1, 3, 5 or 10 photos and videos together. | 10 files |
Max video length | Any, or 30 seconds up to 10 minutes. The upload step tells shoppers the limit. | Any |
Collect photo and video reviews has more ways to get media, from the photo request email to rewards.
Shopper details
Setting | What it does |
Customer name field | Always on. The name shows on the review, and comes filled in from the order when the shopper opens an email request. |
Customer email field | Always on. It stays private, and it's how replies and rewards reach the shopper. |
Product attribute questions | Asks your questions from Reviews ▸ Attributes. The card counts them. |
Reviewer location | Adds where the reviewer is, from their order's shipping city, never from their IP address. |
Manage attributes in the title bar opens Reviews ▸ Attributes, where you add, change or remove the questions.
Form text
Field | Shows |
Form heading | The first thing the shopper sees, over the stars. |
Rating prompt | The line under the heading, like Tap a star to rate. |
Review prompt | The question over the review box. |
Review placeholder | The greyed-out example inside the box. |
Submit button label | The button that sends the review. |
Thank-you heading and body | What shows once the review is in. |
Use {{product_name}}, {{store_name}} and {{first_name}} anywhere, and Quoli fills them in when the shopper opens the form. Text you leave as it is shows in each shopper's language. Text you write shows as you wrote it, so Widgets in every language is worth a look before you change it.
💡 Tip: Keep the minimum review length at 10 or 25 characters. The steps already guide shoppers to say something useful, and a high minimum loses more reviews than it improves.




