"Great product" tells shoppers something. "Runs small, true to color, holds up after ten washes" sells. Attributes are the structured questions on your review form that capture exactly this, and the answers become filters on your widgets and breakdowns in your analytics.
There are two kinds:
Product attributes describe the item: fit, quality, color accuracy.
Customer attributes describe the reviewer: skin type, body type. They let shoppers find reviews from people like them.
Build your schema
Open Reviews, then Attributes.
Click Add attribute.
Name it and pick a type: Single choice, Multiple choice, 1-5 scale, or Open text.
Mark it Required if every review should answer it.
Tick Featured to make it the hero attribute on your product page widget.
[SCREENSHOT: Attributes tab with the add attribute form]
Starting from zero? Use a preset pack. Apparel, Beauty, Home, and Generic each load a sensible set, like fit, quality, comfort, and recommend for apparel, which you can edit afterwards.
Turn the questions on
In Settings, then Review form, enable Product attribute questions. From then on, the form pulls in the right questions automatically and answers flow in with every new review.
Fill in the past with QI
Your existing reviews already contain attribute answers, written out in sentences. On the Unlimited plan, click Extract with QI and Quoli reads your back catalog of reviews and fills in attribute values from the text. Extraction runs in the background and results land in a few minutes.
Where the answers show up
Filter chips and fit bars on your product page widget, so shoppers slice reviews by what matters to them.
The attributes breakdown in Analytics, so you see patterns like sizing complaints concentrated in one product.
š” Tip: Three to five attributes is the sweet spot. Pick the questions a shopper would actually ask a friend who owns the product.