Stars under a product in Google catch the eye before a shopper even reaches your store, and they come from your reviews with no SEO work on your side. Quoli puts each product's rating into the page in the format Google reads, as soon as the product has a published review. You don't have to add any code.
Where: Settings ▸ General ▸ Ratings in search results
Needs: The Quoli Core Script app embed on, and a published review on the product
Plans: Every plan
How it works
When a product gets a published review, Quoli saves its average rating and review count in the product's ratings, the standard place stores keep them.
On the product page, the Quoli Core Script adds that rating to the page as product rating data, the markup Google reads.
When Google next crawls the page, it can show the stars and the review count under the product.
Products in a group show the group's combined rating, the same one shoppers see in your widgets.
Check your ratings
➀ Products synced. How many products have their rating saved, and when they last updated. Ratings update on their own as reviews come in, and a product left with no published reviews has its rating removed, so its stars go away.
➁ Sync now. Updates every product at once, for example after a big import. It shows its progress, and how many products updated when it's done. If some didn't, it says Some ratings weren't updated: run it again later.
Test a product page
Open Google's Rich Results Test and paste the address of a product page that has reviews.
Run the test. The result should list a Product, or Product group, with a review rating.
If nothing's found, check that the Quoli Core Script app embed is on in your theme editor, and that the product has at least one published review.
Google decides when, and whether, to show stars. New ratings can take a few weeks to appear, and Google can choose not to show them for a page even when the data is right.
Your store rating
The All Reviews Page adds your store's rating and its 20 newest reviews to its page too, with Add search rich-snippets in its block settings. Google rarely shows stars for a store's own reviews of itself, so expect product stars rather than store stars in search.
Stars in Google Shopping ads and listings come from a different place: your product reviews feed, as Google Shopping explains.
💡 Tip: Ratings show on products with reviews, so a product with one review counts. Send review requests for the products you most want to rank, and their stars follow.