Analytics answers the question every other page raises: is all this working? It covers the full loop, from request emails out, to reviews in, to revenue back. This article is the map. The deeper guides cover each region.
Open Analytics from the sidebar.
Pick your window
The period picker covers today through all time, with a custom range when you need one. Every number on the page compares against the previous period by default, and you can switch the comparison to the same period last year, or off. The "vs" line under each metric is doing quiet work: a flat number with a falling trend is news.
[SCREENSHOT: Analytics page with period picker]
The four numbers on top
Review requests sent. Output of your collection engine, manual and automated.
Reviews collected. New approved reviews in the window.
Submission rate. The share of reviews that came specifically from request emails. Your email funnel's bottom line.
Media reviews. The share arriving with a photo or video. Healthy stores run 25 to 40 percent.
The cards, in one line each
Email performance. Send volume against reviews collected, with delivery, open, and click rates. See the funnel guide.
Engagements, Conversions, Revenue attribution. What your widgets earn. See the attribution guide.
Collection funnel. Email sent to review submitted, step by step.
Source channels. Where reviews come from: email, on-site, imports, QR.
Rating breakdown. The star distribution for the window. Drift toward low stars is your earliest product warning.
Questions. Asked, answered, and the unanswered count that deserves to be zero.
QI summary. The period in a few sentences with highlighted findings, on Growth and up.
Sentiments. Positive, neutral, negative, on Unlimited. See Sentiment insights.
Attributes breakdown. How customers answer your review form questions.
Most reviewed products and Top reviewers. Your catalog and your advocates, ranked.
The pixel banner
If you see "Activate the Quoli pixel to unlock real attribution" above the cards, click Activate once. Until the pixel is on, conversions and revenue show estimates. With it, attribution is measured from real storefront sessions.
š” Tip: A weekly rhythm beats a daily stare. Check the four KPIs against last period, scan the funnel for a weak step, and open one deep card that moved. Fifteen minutes, full picture.