Beyond the funnel and the money, Analytics keeps a set of cards that profile your review base itself: where it comes from, how it rates, what it says through attributes, and who drives it. Five minutes here tells you things no single review can.

Quoli tracks four ways a review can arrive: Review email from your request flow, On-site form from the storefront widget, CSV / Sheets from imports, and QR code from scans and shared links. The card shows each channel's share for the window. A healthy mix usually leans on email, and a rising on-site or QR share means your storefront and packaging are pulling their weight.

[SCREENSHOT: Source channels card]

The star distribution for the window, 5 down to 1, with your average on top. The number to respect is not the average but the drift: a slow shift toward lower stars is the earliest, cheapest warning of a product or fulfillment issue you will ever get.

For each question on your review form, how customers answered, shown as distributions. This is where "runs small" stops being an anecdote and becomes 38 percent of responses. Check it whenever you change a product, a size chart, or a supplier.

Asked, answered, and unanswered for the window, with the unanswered count highlighted when it is above zero, plus a Manage questions shortcut. Unanswered pre-purchase questions are abandoned carts wearing a different hat.

Two ranked tables close the page. Most reviewed products shows where feedback concentrates, with each product's count and rating. A bestseller missing from this list is under-collected, fix it with targeted requests. Top reviewers ranks the customers who review most, with their counts and recency. These are your advocates: thank them, reward them, and recruit your next UGC from them.

💡 Tip: Cross-reading beats card-staring. High reviews with a sliding rating on one product, plus a clustered attribute answer, is a complete diagnosis: you know what is wrong, how widely, and who told you.