Attributes are short questions customers answer in the review form beside their stars, like their skin type, how a product fits or how well it works. Their answers show on your widgets, so shoppers can find reviews from people like them and see at a glance what buyers think.
Set up in | |
Shows on | |
Asked in | The review form on your store and in review request emails |
Plans | Every plan. QI attributes scan needs Advanced and up. |
Where answers show
➀ Featured average. One rating scale or spectrum question, with the average answer marked on its bar.
➁ Would recommend. The share of reviewers who answered Yes to your Yes or no question.
➂ About the customer. The reviewer's own answers, under their name.
➃ About the product. Their answers about the product, under the review text. Recommends this product always comes last.
Every attribute is about one of two things, and that decides where its answers go:
About | Styles | Shows |
The product | Rating scale, Spectrum, Yes or no | With the review, on every review card and in the review popup |
The customer | Single choice, Multiple choice, Dropdown | Under the reviewer's name, and as filters |
The Grid Reviews Widget's smaller cards show the product answers only. The reviewer's answers are a click away in the review popup.
The six styles
Style | Customers answer | On a review |
Rating scale | One of five steps, with the two ends labelled, like Poor to Excellent | Five small dots, filled up to their answer |
Spectrum | One of three labelled points, like Runs small, True to size, Runs large | The point they picked, like Just right |
Yes or no | Would they recommend it? | Recommends this product, or Doesn't recommend this product |
Single choice | One answer from a list | The question and their answer, under their name |
Multiple choice | Several answers from a list | Their answers, comma-separated |
Dropdown | One answer from a long list | The question and their answer, under their name |
The featured average
One attribute leads the summary at the top of your reviews widget. It shows the average answer on the attribute's own bar, so shoppers see in a second how well the product works or how it fits.
Only a Rating scale or Spectrum can be featured.
Tick Feature its average when you add or edit one. The list marks it Featured.
One is featured at a time. Featuring another takes its place, and the editor tells you which one it replaces.
The would recommend line counts the Yes answers to your Yes or no question. Without one, it shows the share of 4 and 5 star reviews instead. Store reviews answer no product questions, so a Store reviews tab has no featured average.
Filters
Your questions about the customer turn into filters, so shoppers find reviews from people like them.
Single choice, Multiple choice and Dropdown questions become filters.
Up to four questions show, each with 2 to 12 options.
One answer filters at a time, alongside the star and photo filters. Clear all resets them.
A shopper opens Filters and picks Oily under skin type. The list shows only reviews from people with oily skin, with the count of matches.
Add an attribute
➀ Add attribute. Opens the editor for a new question.
➁ Each attribute. Its question, badges for Featured and Required, its style, what it's about and how many answers it has, with a preview of its options.
➂ Ask in the review form. Switch it off to stop asking it. Answers already given stay on their reviews.
➃ Edit and delete. Edit opens the editor. Delete takes it out of the review form.
Switching an attribute off or deleting one waits behind the save bar until you click Save. A deleted attribute's answers stay on their reviews but no longer count in averages and summaries.
The editor
➀ About. The product or the customer. It decides where answers show.
➁ Style. Three styles for each, from the table above.
➂ Question and answers. What customers are asked, and the labels or options they pick from.
➃ Options. Customers must answer makes it required. Feature its average puts it at the top of the reviews widget.
➄ Preview. How it shows in the review form, updated as you type.
To add one:
In Quoli, open Reviews ▸ Attributes and click Add attribute.
Pick what it's about and its style.
Write the question, then its labels or options. A list takes 2 to 12 options.
Click Add attribute. It's in your review form right away.
The style and what it's about can't change once an attribute is added, because answers are stored with them. Rewording the question is fine for small fixes, but answers given to the old wording stop counting in its averages.
Start from the library
Below your list, the Attribute library has ready-made questions in four sets: Generic, Apparel, Beauty and Home. Click Add on one, Customize to open it in the editor first, or add the whole set at once.
Turn them on or off in a widget
Each widget's block settings in your theme editor decide which parts show. All of them are on by default.
Widget | Setting | Shows |
PDP Reviews Widget | Show attribute breakdown | The featured average |
PDP Reviews Widget | Show attributes on each review | The answers on every card |
Grid Reviews Widget, Reviews Sidebar, All Reviews Page | Show attribute scale | The featured average |
Grid Reviews Widget, Reviews Sidebar, All Reviews Page | Show recommendation percentage | The would recommend line |
QI attributes scan
At the top of Reviews ▸ Attributes, QI reads every answer on your published reviews and sums them up: each rating's average, the share who'd recommend, and the most picked answers about your customers. On Advanced and up.
💡 Tip: Keep it to three or four questions. One about the product's main promise, a Yes or no, and one or two about the customer make the richest reviews, and a short form gets more of them finished.






