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How automated review requests work

Set the trigger, timing, reminders, and publish rules once, then collect on autopilot.

Automated review requests are the engine behind your social proof. You set the rules once, and Quoli emails every qualifying customer at the right moment, follows up if they go quiet, and publishes the results by your rules. This article explains every setting and the defaults that work for most stores.

Everything below lives in Settings, then Collect & publish.

Choose your trigger

The trigger decides when the countdown for a request starts. Under When to ask, pick one:

  • After delivery. Waits until the carrier confirms delivery. The best timing, because the product is actually in hand.

  • After fulfillment. Starts when you mark the order shipped. The safe default for most stores.

  • After purchase. Starts at checkout. Useful for digital goods or instant services.

  • When the order is paid. Starts at payment capture. Handy if you fulfill in batches but want consistent timing.

Set the timing

Pick the delay between the trigger and the first email, from Immediately up to 30 days later. For physical products, 7 to 14 days after fulfillment gives customers time to actually use what they bought, which produces longer and more useful reviews.

[SCREENSHOT: When to ask card in Collect and publish settings]

Send a reminder

Most reviews come from the follow-up, not the first ask. In the Reminders section:

  • Send reminder after first request. One gentle nudge if the customer has not reviewed yet. 3 to 7 days later is the sweet spot.

  • Request media after. When a customer leaves a text review, Quoli can follow up and ask for a photo or video. Pair it with a media discount to fill your gallery.

Decide what publishes automatically

Under Publish & carousel, choose how much moderation you want to do by hand:

  • Nothing (manual approval). Every review waits for you.

  • 4 stars and up or 3 stars and up. Strong reviews go live on their own, lower ratings wait in the pending queue so you can respond first.

  • Every review. Full autopilot.

On Growth and up, you can also turn on the QI confidence check. It auto-publishes only confident reviews and holds anything uncertain for you, with a Minimum confidence slider to set how strict it should be.

You can also auto-add reviews to your home carousel here: text-only reviews, photo or video reviews, or any review.

On-site reviews

Reviews submitted through the form on your storefront have two extra options: publish them automatically so they skip the pending queue, and email the shopper a confirmation when their review is received. Click Edit confirmation email to adjust that message.

Check that it is working

Open Reviews, then Requests. Fulfilled orders should show requests in the queue with their scheduled dates. See Track review requests for reading that page.

šŸ’” Tip: The single highest-impact combination is a delivery or fulfillment trigger, a 7 day delay, and the reminder turned on. Add a media discount and your photo review rate climbs too.

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