Moderation is where you balance authenticity against quality. Publish everything and shoppers trust the wall of real voices. Hold things back and you get a chance to fix problems before they go public. Quoli supports both styles and everything in between.
Where new reviews land
Unless your publish rules say otherwise, new reviews arrive as Pending in Reviews, then Manage. Nothing shows on your storefront until a review is published, by you or by your rules.
Moderate one review
Open the Pending tab.
Read the review, and open View detail if you want the order context and media up close.
Choose Approve to publish it, or Reject to keep it hidden.
Use Archive for reviews you want out of the queue without a verdict.
Rejected and archived reviews stay in Quoli, so you can change your mind anytime. Archived reviews restore to pending.
[SCREENSHOT: Pending queue with approve and reject actions]
Moderate in bulk
Select multiple reviews with the checkboxes and the bulk bar appears: Approve, Reply, Archive, Reject. Useful after an import, when hundreds of already-vetted reviews arrive at once.
Let rules do the routine work
In Settings, then Collect & publish, set auto-publish to 4 stars and up or 3 stars and up and strong reviews go live on their own while low ratings wait for you. On Growth and up, the QI confidence check goes further: it auto-publishes only confident reviews and holds anything that needs a human read, at a threshold you control.
See How automated review requests work for the full publish rules.
A word on negative reviews
Resist the urge to reject every 2-star review. A storefront with only praise reads as filtered, and a thoughtful merchant reply under a critical review builds more trust than the criticism costs. Reply first, fix the issue, then invite the customer to update their review.
š” Tip: The setup most stores settle on: auto-publish at 4 stars and up, manual review for the rest, and a weekly pass through the pending queue.