Quoli includes 5 professionally designed email templates for your post-purchase review request emails. Each template is fully customizable — pick the one that best matches your brand voice, then fine-tune it in the Email Editor.

A versatile, balanced layout that works for most brands. Clean design with a product image, review request message, and a prominent CTA button. This is the default template and a safe choice if you're unsure where to start.

Best for: General-purpose stores, merchants who want a professional and clean look without overcomplicating things.

A timeless design with a focus on star ratings. Customers can see the star rating prompt directly in the email, making it quick and intuitive to start leaving feedback. Ideal for brands that want a more traditional, trust-building approach.

Best for: Established brands, professional products, or industries where trust and credibility are key (health, wellness, home goods).

A clean, distraction-free design that focuses on the essentials. Plenty of whitespace, minimal text, and a single clear CTA. Perfect for brands with a modern aesthetic who want the email to feel sleek and effortless.

Best for: Modern/DTC brands, fashion, beauty, and lifestyle products where visual simplicity aligns with the brand identity.

A high-contrast, attention-grabbing design with strong visuals and confident language. Uses vibrant colors and bold fonts to make your review request stand out in crowded inboxes. Great for brands that aren't afraid to be loud.

Best for: Competitive industries, youth-oriented brands, fitness, outdoor gear, or any brand with a bold personality.

A conversational, interactive design that uses questions and storytelling to spark customer interest. This template creates a more personal connection — it doesn't just ask for a review, it invites customers to share their experience.

Best for: Community-driven brands, subscription boxes, food/beverage, pet products — anywhere a personal touch makes a difference.

Consider these factors when selecting a template:

Your product type: Professional or luxury products pair well with Classic or Standard. Trendy, youth-oriented products work great with Bold or Engaging.

Your brand voice: If your brand is fun and friendly, go with Engaging. If it's sleek and modern, Minimalist is your match. If it's confident and direct, Bold works perfectly.

Your audience: Think about what your customers respond to. Data shows that simpler emails often perform better for older demographics, while visually bold emails resonate with younger audiences.

Personalize your subject lines. Emails with the customer's name or product name in the subject line see significantly higher open rates. Quoli handles this automatically with dynamic variables like {customer_name} and {product_name}.

Keep it short. Customers are busy. Get straight to the point — a brief thank-you, a clear ask, and a prominent CTA button. That's all you need.

Time it right. Send your review request after customers have had enough time to use the product. Quoli lets you configure the delay in your review collection settings.

Test before sending. Always use the "Send Test Email" feature in the Email Editor to preview how your email looks across different email clients before going live.

Once you've chosen a template, head to the Email Editor to customize colors, content, subject lines, and more. See our full guide: 🎨 Email Editor & Customization

Related articles:

• 🎨 Email Editor & Customization — Customize colors, content, and styling

• 🚀 Getting Started with Quoli — Initial setup guide