Shoppers read the first two or three reviews and skim the rest. Pinning decides what those first reviews are. Instead of whatever arrived most recently, you lead with the detailed five-star story that has a great photo.
Pin a review
Open Reviews, then Manage.
Find the review worth leading with.
Choose Pin from the row menu.
The review picks up a Featured badge in your admin and moves to the top of your product page widget. Choose Unpin anytime to release it.
[SCREENSHOT: Pin action and Featured badge in Manage reviews]
What makes a review worth pinning
Specifics. "Survived two washes a week for a month" beats "great quality".
Media. A real customer photo at the top sets the tone for the whole page.
Objection handling. If sizing doubts kill your conversions, pin the review that says "worried it would run small, fits perfectly".
A recent date. Fresh featured reviews keep the page feeling alive.
š” Tip: Revisit your pins monthly, and after every product update. A pinned review praising the old packaging works against you once the new one ships. Quoli also nudges you here: when a strong review arrives, you may see a suggestion to feature it or publish it as a nugget.