Welcome to Quoli's Email Editor! Customize your post-purchase review request emails to align perfectly with your brand’s voice and aesthetics.
This article consists of:
Here, we'll explain all the fields in the Email Editor and share best practices to help you make the most out of it.
Global Email Styling
This section allows you to create a consistent look and feel for your emails, ensuring they match your brand’s identity.
Background Color: Set the background color for your emails. Use your brand’s primary color to make the emails visually cohesive.
Text Color: Choose a color that ensures readability. Black or dark grey text on a light background works best for readability.
CTA Fill Color: Customize the call-to-action (CTA) button color to stand out. Bright and contrasting colors like blue, green, or orange are often effective.
CTA Outline Color: Outline your CTA button to make it pop even more. This can be the same color as the fill or a darker shade for a shadow effect.
CTA Text Color: Ensure the text within the CTA button is readable. White is a common choice when the fill color is dark or bright.
Email Content
Stand out in the inbox with personalized and compelling content.
Tone Selection (Friendly, Professional, Persuasive, Supportive): Choose the tone that best represents your brand and resonates with your audience.
Subject Line: Craft a subject line that grabs attention. Examples include “What do you think about {Product_name}?” or “Share your thoughts on your recent purchase!”.
Preview Text: This is the snippet of text that appears in the inbox after the subject line. It should complement the subject and entice the recipient to open the email.
Pro Tips
Personalization in subject lines (e.g., using the customer’s name or the product they purchased) can increase open rates.
Keep the color scheme simple and aligned with your brand’s colors to maintain professionalism and brand recognition.
Keep the email copy concise and to the point. Highlight the importance of their feedback and how it helps your business.
Ensure the CTA button text is clear and action-oriented.
Regularly review and update your email templates to keep them fresh and relevant.
Monitor the performance of your emails (open rates, click-through rates, conversion rates) and adjust your strategy accordingly.
Finalizing and Testing
Before sending out your emails, make sure to:
Send Test Email: Use this feature to send a test email to yourself to see how it looks in different email clients.
Save: Don’t forget to save your changes once you’re satisfied with the design and content.
By utilizing Quoli's Email Editor to its fullest potential, you can create engaging, branded, and effective post-purchase review request emails that not only solicit valuable reviews but also enhance customer satisfaction and loyalty.
For more information or assistance, please contact our support team at [email protected]