Welcome to the new and improved 'Review Collection Form' (RCF)! This guide will walk you through all the features and fields of the RCF, helping you understand how to customize it to best fit your brand and maximize review collection from your customers.
Overview of the Review Collection Form (RCF)
The Quoli RCF is designed to gather detailed and valuable reviews from your customers, making it easy for them to share their experiences with your products.
Here’s a breakdown of the new RCF features:
Branding Section
Logo: Upload your store’s logo to personalize the form. This ensures that your brand is front and center, creating a consistent brand experience for your customers.
Background Color: Choose a background color that matches your brand’s aesthetics.
Font Color: Select a font color that complements your background and ensures readability.
Selection Button Color: Customize the color of selection buttons to make them stand out.
Selection Font Color: Adjust the font color within the selection buttons.
Tooltip Color: Define the color of tooltips to help guide your customers through the form.
Content Section
Title: Customize the title of the review form to make it engaging.
Description: Provide a brief description to encourage customers to share their experiences.
Review Fields
Product Name: Automatically populates with the name of the product being reviewed, ensuring relevance.
Star Rating: Customers can rate the product from 1 to 5 stars.
Photo/Video Upload: Customers can upload images or videos of the product. This field can be incentivized with a discount for sharing media, increasing engagement.
Review Title: A field for customers to give their review a headline.
Review Description: A text box for detailed customer feedback. Limited to 500 characters for concise, impactful reviews.
Recommendation: A simple Yes/No option asking if the customer would recommend the product.
Range Attributes: Use sliders to get specific feedback on various attributes of the product. Each attribute can be customized (e.g., quality, value, comfort).
Multiple Selection: Customers can select one or more predefined options.
Single Selection: Customers can choose one option from a list.
Drop Down: A dropdown menu for customers to select an option from a list.
Customer Information
First Name and Last Name: Collect basic customer information to personalize the interaction and follow up if needed.
Email: Collect the customer's email address for follow-up and engagement.
Tips and Suggestions for Customizing the RCF
Brand Consistency: Ensure that all colors, logos, and fonts match your brand’s style guide. This consistency builds trust and makes the review process feel like a seamless part of your overall customer experience.
Encourage Detailed Reviews: Use the description field to prompt customers to provide specific details about their experience. For example, ask them to describe how they use the product or what they like best about it.
Incentivize Photo/Video Uploads: Offer a small discount or reward for customers who upload photos or videos with their reviews. Visual content adds credibility to reviews and can significantly influence potential buyers.
Optimize Range Attributes: Customize the range attributes to gather detailed feedback on specific aspects of your products. This information can be invaluable for product development and marketing strategies.
Simplify the Process: Keep the form concise and user-friendly. Too many fields can overwhelm customers. Focus on collecting the most important information.
Test Different Versions: Experiment with different form layouts and questions to see what works best for your audience. A/B testing can help identify the most effective configuration.
Follow Up: Use the collected email addresses to follow up with customers who leave reviews. Thank them for their feedback and inform them of any actions taken based on their input.
Maximizing Review Collection
Timing: Send review requests shortly after the product is delivered, while the experience is still fresh in the customer's mind.
Clear Call-to-Action: Make sure your email or message requesting a review has a clear and compelling call-to-action.
Mobile-Friendly Design: Ensure the RCF is optimized for mobile devices, as many customers will complete the form on their phones.
Personalization: Personalize your review request emails with the customer's name and the product they purchased to increase engagement.
By leveraging these features and tips, you can create a customized and effective Review Collection Form that enhances customer engagement and provides valuable insights into your product reviews.