⚡ Growth Plan Feature: Google Shopping integration is available on the Growth plan and above. View plans →
The Google Product Ratings program lets you display real customer reviews for your products on Google Shopping — both in ads and free listings. Star ratings boost trust and can improve your click-through rates across all channels.
Google's Requirements
Google applies strict guidelines before publishing any product reviews:
Minimum 50 verified reviews. Only reviews collected directly through Quoli count — imported reviews from other platforms are not eligible.
Include all reviews. You must submit all reviews, including negative ones. Cherry-picking only positive reviews will get your feed rejected.
No personal data. Reviews must not contain full names, email addresses, phone numbers, or other personal information.
Copyright compliance. All review content must follow copyright laws.
💡 Pro Tip: Only verified reviews collected through Quoli's own flows are eligible for Google Shopping. For full guidelines, visit the Google Merchant Center Help.
Step-by-Step Setup
1. Upload Your Product Feed to Google Merchant Center
Step 1: Sign in to Google Merchant Center (requires a Google account).
Step 2: Manually upload a product feed or use a third-party app to sync your Shopify products.
Step 3: Wait approximately 10 business days for Google to approve your products.
2. Sign Up for Product Ratings
Step 1: In Merchant Center, complete the Product Ratings Application.
Step 2: When asked about working with a third-party aggregator, select Quoli.
3. Confirm Your Feed Submission Method
After submitting, Google may email you stating Quoli isn't yet an approved aggregator and you'll need to submit your own direct Product Ratings feed. Reply confirming you will submit a direct product reviews feed. Once approved, you'll see a Product Reviews tab in Merchant Center.
4. Generate and Upload Your Review Feed
Step 1: In Quoli, go to Settings → Integrations → Google Shopping.
Step 2: Click Sync Reviews to generate your direct feed URL.
Step 3: Copy the feed URL.
Step 4: In Merchant Center, go to Marketing → Product Reviews → Product Reviews Feeds.
Step 5: Click the + button to add a new feed and paste your Quoli review feed link.
5. Wait for Google Review
Google will manually review your feed — this usually takes 2–4 weeks. Watch for confirmation from Google stating your reviews are accepted and live.
⚠️ Timeline: The full process from product feed upload to reviews appearing on Google Shopping can take 2–6 weeks depending on Google's review time.
Troubleshooting
Reviews not displaying after sync: Check the Product Reviews tab in Merchant Center for status updates and any reviews that aren't yet approved. Ensure your product identifiers (GTIN is strongly recommended, but SKU, Brand, MPN, or product URL can work) are correct.
Mismatched or incomplete data: Product identifiers must match between your Shopify products and Google Merchant Center. Mismatches will delay or block star ratings from appearing.
Feed rejected by Google: Verify all reviews meet Google's content policies — no personal data, no spam, no cherry-picked reviews. Resubmit once issues are resolved.
If you have issues with Google Shopping review display, first contact Google support with your Merchant Center account and feed details. If they request changes on the Quoli side, contact [email protected] with the full context.
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