Settings ▸ Brand is where your reviews take on your look. Set your colors and fonts once, and every widget on your store, every email, the review form and your UGC Ads follow them. There are no color or font options inside the widgets themselves, so everything always matches.
Where: Settings ▸ Brand
Reaches: Your widgets, emails, the review form and UGC Ads
Plans: Every plan. Reply voice needs Advanced and up.
The Brand page
➀ Logo. On your emails, the review form and UGC Ads.
➁ Colors. Six colors, from your buttons to the verified buyer mark.
➂ Typography. A heading font and a body font.
➃ Preview. Your reviews in your colors and fonts. It updates as you edit.
Changes wait behind the save bar until you click Save. Your store's widgets pick them up right after.
Logo
Click Upload logo, or drop a PNG or JPG up to 2 MB. A horizontal logo at least 600 × 200 px on a transparent PNG looks best. Replace logo swaps it, Remove takes it off.
Your logo shows on your emails, the review form and UGC Ads.
Colors
Brand color. Colors: Buttons, links and accents. On your widgets: Yes.
Button text. Colors: Text on buttons in your brand color. On your widgets: Yes.
Stars. Colors: Star ratings. On your widgets: Yes.
Verified badge. Colors: The verified buyer mark. On your widgets: Yes.
Review text. Colors: The words of each review. On your widgets: Yes, when you change it.
Card border. Colors: Borders around review cards. On your widgets: Yes, when you change it.
Change your star color or brand color here and every widget follows. Type a 6-digit hex code like #1A1A1A, or pick from the swatch. When your button text is hard to read on your brand color, Quoli says so and offers Use white or Use black.
Typography
Body font. Sets: Review text in widgets, emails, the review form and UGC Ads.
Heading font. Sets: Titles in widgets and the review form. Same as body font by default.
Pick System default, Inter, Roboto, Open Sans, Poppins, Playfair Display, Lora or Montserrat. System default keeps your theme's own font in the widgets, so they read like the rest of your store.
Reply voice
On Advanced and up, QI writes replies to reviews and answers to questions in the voice you set here.
Tone. Formal, Casual (default), Playful or Premium. Each shows a sample line.
Use my recent replies as examples. Each time QI drafts, it reads a few of your recent replies, or answers, as examples of how you write. Turn it off to use only the tone and phrases saved here.
Banned phrases. Words and phrases QI must never use. It rewrites around anything on the list.
💡 Tip: Set your brand before you add widgets (How widgets work shows how). It's a step in the setup guide too, and your first widget then looks like part of your store from day one.