The studio draws one review in every design at once, so you pick the look by eye, then fine-tune what the ad says and shows. Every change shows on the ad as you make it.
Open it: Edit on any ad in UGC Ads, Create ad in its title bar, or Create ad on a 4 or 5 star review in Reviews
Files: PNG or JPEG, and MP4 for a video review
Plans: Growth and up
The studio
➀ Designs. Each one drawn with this review. Click one to see it large.
➁ Size. Square, Portrait or Story. Under the ad, the studio shows its pixels and where it fits. A Story keeps its words and logo clear of the app's own bars at the top and bottom.
➂ File type. PNG keeps every pixel. JPEG makes a smaller file.
➃ The review. Its stars, when it was written, the customer and the product. From UGC Ads, the arrows step to the previous or next review, newest first, and keep your size, file type, colors, typeface and call to action.
➄ Words. QI's suggestion, the review's strongest line. Or choose the whole review.
➅ Photo. When a review has more than one, choose the one the ad leads with. Mosaic uses up to four.
➆ Colors. Brand, Light, Dark or Soft, made from your brand colors and checked so the words always read.
➇ Typeface. Modern, Editorial, Bold or Handwritten, plus your brand font when Settings ▸ Brand has one.
Further down the same column:
➀ Shows. Turn the logo, stars, customer's name, Verified buyer, product name and call to action on or off. Verified buyer only shows on a review matched to an order.
➁ Call to action. A button on the ad: Shop now to start, up to 28 characters.
➂ Publish to. Posting to Meta, TikTok and Google from the studio is coming soon. For now, download the file and upload it to your ads manager.
Click Download PNG, Download JPEG or Download video to save the ad. It counts toward Ads downloaded on UGC Ads.
The designs
Spotlight. What it looks like: The photo fills the ad, with the words over it.
Framed. What it looks like: The photo framed above the words.
Snapshot. What it looks like: The photo as a printed snapshot beside the words.
Split. What it looks like: The photo on one side, the words on a panel in your colors.
Mosaic. What it looks like: Two to four of the customer's photos in a grid, the words below.
Big quote. What it looks like: The words, large, under a quote mark.
Five stars. What it looks like: The stars first, then the words.
Chat. What it looks like: The words as a message.
Testimonial. What it looks like: The words on a card.
Proof. What it looks like: Your store's rating and review count, with the words.
Video. What it looks like: The customer's clip, with their words over it.
The studio only offers the designs a review can fill: Mosaic needs two photos, and Video a video. A review without photos can still use the photo designs with your product's photo.
Video ads
A video review opens on the Video design, with the clip playing in the studio as the ad will, muted until you press the sound button beside play. Download video makes an MP4 with the customer's sound, and shows its progress under the ad. Download the original video saves the clip as it is. A browser that can't make video ads downloads the clip as it is.
From Reviews
In Reviews, a published 4 or 5 star review has Create ad in its row and in its popup's Promote card. It opens the same studio, on that review. Below Growth, the button shows a lock and opens Plans.
💡 Tip: Choose the words first, then the photo. A short line about the result, on a close-up photo, reads in the second it takes someone to scroll past.