A question on a product page is a shopper close to buying. Answer it, and everyone who reads that page after them has the answer too: your questions and answers become part of the page.

Where: Questions, in the Quoli menu

An answer: Up to 1,200 characters, shown on the product page and emailed to the shopper

Plans: Every plan. Answer with QI needs Advanced and up, and the QI summary Growth and up.

➀ Figures. Questions waiting for an answer, answered ones, your answer rate, and how long a first answer takes on average. Archived questions don't count toward either, and imported ones don't count toward the time, since they carry the file's dates.

➁ QI summary. A line on what your questions say, and what to do next.

➂ Views. All, Pending, Answered and Archived, with their counts.

➃ Search, sort and filters. Search a question or a shopper's name. Sort unanswered first, newest or oldest, and filter by product or the day it was asked.

➄ Pending. The question isn't on your store yet: it shows once you answer it.

➅ Answer. Opens the answer box under the question. Answer with QI opens it with a draft written in.

Shoppers ask from the Questions tab of the PDP Reviews Widget or the Grid Reviews Widget on your product pages, and each question comes with its product, the shopper's name and email, and when they asked. A name typed all in capitals or all in lowercase shows with capital first letters.

➀ Your answer. Type it, or edit QI's draft.

➁ Before you publish. Says when QI drafted it, and that publishing emails the answer to the shopper.

➂ Publish answer. It shows under the question on the product page right away.

QI writes from the question and your product's details: its name, category, brand, price and description. It doesn't know your shipping times or policies, or anything your description leaves out, so check every fact and correct it, as the 5 to 8 days in the GIF. Answers QI drafted are marked Drafted with QI in Questions. QI drafts each question once per visit: reload the page for a fresh draft.

The shopper gets your first answer by email: the Question answered email, which you can word in Settings ▸ Emails. Switch that email off and your answers still publish, with no email.

➀ Your answer. As shoppers see it.

➁ When, and the email. When you answered, and the address it was emailed to.

➂ Edit answer. Changes it on your store. The shopper isn't emailed again.

➃ Leave out of FAQ. Keeps the question on your store but out of the product's FAQ that AI assistants and search engines read. It then shows Not in FAQ, and Add to FAQ puts it back.

AI discovery: let AI assistants read your reviews explains the FAQ.

Archive takes a question off your product page, such as spam or one that's no longer true, and keeps it under Archived. Unarchive brings it back. To archive or unarchive several, tick them and use the bar above the list. Questions are never deleted.

To bring in questions from another app, or download yours, see Import and export questions.

💡 Tip: Write each answer for the next hundred shoppers, not just the one who asked. Sizes, ingredients and how long it lasts do the selling.