Behind every review is a customer with a history. Customer Profiles collects it in one place, so you can see who your advocates are, who went quiet, and who is one good experience away from becoming a repeat reviewer.
Open Reviews, then Customer Profiles.
The overview
Four cards summarize your reviewer base: total customers, VIPs with five or more reviews, average reviews per customer, and new reviewers in the last 30 days.
[SCREENSHOT: Customer Profiles with stat cards and list]
Slice your customers
The segment filter splits everyone into four groups:
VIP. Five or more reviews. Your advocates, and your best UGC source.
Active. One to four reviews. Engaged and worth nurturing.
Prospect. Customers with orders and no reviews yet.
Lapsed. Reviewers with no recent activity.
Combine with the activity window and sort by most reviews, recently active, highest spend, or name.
Read a profile
The list shows each customer's review count, last review date, and total spend. Open View profile for the full picture: their orders, every review and question they have submitted, and the discounts they have earned.
What to do with it
Recruit UGC from VIPs. They already love you. Ask the ones with photo reviews for video next, with a reward attached.
Check context before replying. A harsh review from a five-order customer deserves a different reply than a drive-by one-star.
Spot your prospects. High spenders with no reviews are the highest-value targets for a manual request.
š” Tip: Sort VIPs by highest spend once a month. The overlap of "buys the most" and "reviews the most" is your unofficial ambassador program, treat them like it.