Meta doesn't show star ratings on catalog ads. Quoli puts each product's rating into a label column of your Meta catalog instead, like "4.8 ★ (126 reviews)", so your ads can show it as text in a headline or an overlay.
Where | Settings ▸ Integrations ▸ Meta catalog ratings |
You need | A Meta catalog in Commerce Manager |
Plans | Growth and up |
Set it up
➀ How to complete the integration. The four steps, in order.
➁ Label column, Item IDs and Country code. The column your ads read the rating from (pick one your catalog doesn't use), how your catalog names its items, and the country in your item IDs. The Facebook & Instagram app names items the first way.
➂ Your feed link. Copy it for Commerce Manager.
➃ Replace link. Makes a new link. The old one stops working, so paste the new one where you used it.
Choose the label column and item IDs, then copy your feed link.
In Commerce Manager, open your catalog ▸ Data sources and add a supplementary feed from the link, updated daily and matched to your main data source.
In your catalog ads, add the label as text, for example in the headline or an overlay.
Check a few products before you run ads: the item IDs must match your catalog's, or Meta can't pair the ratings with your products.
What the feed holds
One row for each variant of a product with reviews, holding the product's average rating and review count as text, refreshed when Meta fetches it each day. Products without reviews are left out, so their label stays empty. With SKU as the item IDs, variants without a SKU are left out too.
On Free and Starter
The popup shows a lock and Upgrade: review feeds come with Growth, as Plans and what each one includes lists.
💡 Tip: Use the label in a retargeting ad's overlay. A rating next to the product shoppers already viewed answers their last doubt.