Star ratings under a Shopping listing catch the eye and earn the click. Quoli gives you a reviews feed link. Google Merchant Center fetches it every day and shows your ratings on Shopping ads and free listings.
Where | Settings ▸ Integrations ▸ Google Shopping |
You need | Google Merchant Center with Product Ratings turned on, and at least 50 reviews |
Plans | Growth and up |
Your feed link
➀ How to complete the integration. The steps, as they're done in Merchant Center.
➁ Your feed link. Copy it for Merchant Center.
➂ Replace link. Makes a new link. The old one stops working, so paste the new one in Merchant Center.
The feed holds your published reviews with every rating, low ones too, as Google requires. Reviews that earned a discount are marked. Each review names its product by barcode (GTIN), SKU, brand, name and link, so Google can match it. Reviewers show as a first name and an initial, and reviews imported from marketplaces like Amazon or AliExpress are left out, as they aren't your store's own.
Turn on Product Ratings
Quoli isn't on Google's list of review partners, so you ask Google once to take your reviews feed yourself. It's free.
Open Google's Product Ratings interest form. It's also in Merchant Center under Settings ▸ Add-ons ▸ Product ratings.
Answer its questions as below, then fill in your Merchant Center account ID and your store's name, and send it.
Google usually approves it within a couple of hours, and emails you when it's done.
In Merchant Center, click Add on the Product ratings card.
The form asks | Answer |
Do you work with an approved third-party reviews aggregator? | No. Your reviews come from your own feed. |
What types of products do you collect reviews for? | Physical and/or digital products |
Do you currently have more than 50 reviews? | Yes. Google needs at least 50. |
Don't use the Product Ratings Partnership Request on the same page: that one is for review apps, not stores.
Add your feed
Open Products & store ▸ Reviews ▸ Product reviews ▸ Manage product review sources ▸ Add product reviews.
Choose Add product reviews from a file ▸ Enter a link to your file, paste your feed link and set a daily fetch.
Google checks the feed first. Ratings then take 2 to 4 weeks to show.
If | Then |
There's no Product reviews tab | Product Ratings isn't on yet. Send the interest form, or wait for Google's approval email. |
Google says products are missing an ID | Add barcodes or SKUs to your product variants. Google matches reviews to products with them. |
You used "Add product source" | That's for products, not reviews. Remove it and add the feed under Product reviews. |
💡 Tip: Fill in barcodes on your variants before you submit the feed. Matched reviews show stars sooner.