The Meta integration connects Quoli with Facebook and Instagram to sync your product reviews with Meta platforms and track review-related events through Facebook Pixel. This helps you build social proof on Meta's shopping surfaces and create retargeting audiences based on review interactions.
What This Integration Does
Review Sync with Meta Shop: Your Quoli product reviews are synced to Meta, so they can appear alongside your products on Facebook Shop and Instagram Shopping surfaces.
Facebook Pixel Tracking: Quoli fires pixel events when customers interact with reviews on your store — helping you build custom audiences and track the impact of social proof on conversions.
Setting Up the Integration
Enable Meta Review Sync
Step 1: Go to Quoli Dashboard → Settings → Integrations → Meta Shop & Pixel.
Step 2: Click Turn on to enable "Sync reviews with Meta."
Connect Facebook Pixel
Step 3: Enter your Facebook Pixel ID in the field provided.
Step 4: Click Save to complete the setup.
Finding Your Facebook Pixel ID
Step 1: Go to Facebook Business Suite → Events Manager.
Step 2: Under Data Sources, select your Pixel.
Step 3: Your Pixel ID is displayed at the top of the page — it's a numerical string (e.g., 123456789012345).
Step 4: Copy and paste this ID into the Quoli integration field.
💡 Pro Tip: Use Meta's custom audiences to retarget shoppers who interacted with reviews but didn't purchase — they're already engaged and just need an extra nudge.
What You Can Do With It
Boost social proof on Meta Shopping. When your reviews appear on Facebook and Instagram product listings, it increases buyer confidence directly within Meta's shopping experience.
Build retargeting audiences. Create custom audiences in Meta Ads Manager based on customers who viewed or interacted with reviews on your store.
Track review impact on conversions. With Pixel events firing on review interactions, you can measure how review engagement correlates with purchases in your Meta ad reporting.
Troubleshooting
Reviews not appearing on Meta: Review sync can take a few hours after enabling. Make sure your Facebook Commerce Manager is properly connected to your Shopify store.
"Invalid Pixel ID" error: Ensure you're entering only the numerical Pixel ID (not the full tracking code). The ID should be a 15-16 digit number.
Pixel events not tracking: Verify your Pixel is active in Facebook Events Manager. Use Meta's Pixel Helper Chrome extension to confirm events are firing on your store pages.
For additional help, contact [email protected].
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• 📊 Display Product Reviews on Google Shopping — Get star ratings on Google
• 📧 Klaviyo Integration — Sync review data with Klaviyo