See the full history behind every customer—orders, reviews, questions, discounts, and more. The Customer Profiles page is your single source for relationship data, feedback, and actionable opportunities.
In this article:
See Customers’ Entire Order History
In the Orders tab, you’ll find details for each purchase:
Product names and quantities
Price and order totals
Product SKUs
Quickly spot loyal fans, high spenders, and the purchase path that led to a review.
Track Every Submitted Review
The Reviews tab lists all feedback left by this customer:
Product reviewed and star rating (out of 5)
Full review content (great for follow-ups and UGC marketing!)
Time and date submitted
Use this to spot your happiest customers—or resolve issues before they escalate.
View Questions and Replies
The Questions tab holds the complete record of product inquiries:
Product name asked about
The exact text of the question
Date asked and any reply (yours or another customer’s)
Respond to questions right from this view and keep every conversation in one place.
Manage Every Review Request
The Requests tab lets you:
Check the review request status for every order
See product, order date, and request status (sent, pending, scheduled, etc.)
Take action: resend, cancel, or schedule requests as needed
Tip: Use this to quickly follow up with customers who haven’t yet left feedback.
Dive into Spending, Lifetime Value, and Discounts
Customer Details summarizes their overall value and activity:
Total purchases
Orders placed
Reviews left
Customer ID
You also get:
Products Reviewed: See all products they’ve reviewed at a glance.
Asking About: See which products they’ve asked questions about, and total questions for each.
Customer Discounts:
Total coupon/discount codes issued
Redeemed codes
Revenue generated from discounts
Quick Data Definitions For Each Section
Orders: List of all purchases, including product, price, quantity, SKU, and order total.
Reviews: Every review this customer left, by product.
Questions: Complete product Q&A record.
Requests: Status of every review request by order.
Customer Details: Lifetime order/review stats, plus discounts and value.
Want help getting the most out of Customer Profiles, or need a custom report? Chat live or email [email protected]; our team is here to help you build loyal, engaged customers for life.