Social proof has a reputation for being unmeasurable. The attribution panel in Analytics disagrees: it tracks what shoppers do with your widgets, which of those sessions become orders, and what that is worth. Three cards, left to right, tell the story.
One prerequisite: the Quoli pixel. Until it is active, conversions and revenue are estimates, and the banner above the cards activates it in one click.
Engagements
Every click on every Quoli widget in the window, ranked. PDP Reviews Widget, Product Star Ratings, Grid Reviews Widget, Home Carousel, Nuggets Slider, Cart Reviews, Reviews Sidebar, Popup Widget, Rating Badge, and the All Reviews Page each report their own count, so you see which surfaces shoppers actually touch. A widget nobody clicks is in the wrong spot or the wrong style, and this list is where you find out.
[SCREENSHOT: Attribution panel with engagements ranked]
Conversions
The middle card connects clicks to checkouts:
Conversion rate and attributed orders, the share of widget clicks that ended in a purchase.
Avg time spent on widget pages, a read on how deeply shoppers engage with your proof.
Average order value across attributed orders, with a daily chart. Review-influenced carts are very often larger carts, and this is where you verify it on your own numbers.
Revenue attribution
The bottom line: total revenue from orders where a Quoli widget or a review discount touched the session before checkout. It splits into revenue from widgets and revenue from discounts, and the attribution rate chart shows what share of all your orders Quoli influenced, day by day.
Reading it honestly
Attribution is influence, not sole credit. A shopper who read reviews and clicked your retargeting ad belongs to both stories. Use the panel for direction and comparison: which widgets earn their placement, whether attributed AOV beats your store average, and whether the attribution rate trends up as you add surfaces. Those comparisons hold even when absolute credit is debatable.
š” Tip: After adding a new widget, give it two weeks, then check this panel. Climbing engagements with flat conversions usually means the widget is in a high-traffic, low-intent spot. Move it closer to the decision.