Quoli's Analytics dashboard shows you exactly how reviews drive engagement and revenue for your store. Track everything from email open rates to widget conversions and UGC-attributed revenue — all in one place.
Access analytics
Open Quoli → Dashboard from your Shopify admin. Your key metrics are displayed at the top, with detailed breakdowns below.
Review request performance
Track your post-purchase email funnel end-to-end:
Sent — Total review request emails sent.
Delivered — Successfully delivered to inboxes.
Opened — Customers who opened the email.
Clicked — Customers who clicked to leave a review.
Submission rate — Percentage of requests that resulted in a completed review.
💡 Pro Tip: Low open rate? Try personalizing your subject line with the customer's name or product. Low click rate? Simplify the email body and make the CTA button more prominent.
Engagement metrics
Widget impressions — How many times your review widgets were seen by shoppers.
Widget clicks — How many times shoppers interacted with reviews.
Engagement rate — Percentage of visitors who interacted with Quoli widgets.
Average time spent — How long visitors spend reading reviews (content stickiness).
Conversion & revenue
Conversion rate — Percentage of engaged visitors who placed an order.
Orders generated — Orders attributed to Quoli widget engagement.
Revenue by Quoli — Total revenue attributed to review interactions.
Revenue from discounts — Revenue generated through review incentive codes.
Average order value — AOV for orders influenced by reviews.
💡 Pro Tip: Share your "Revenue by Quoli" metric with your team to demonstrate ROI. This number shows exactly how much revenue your review strategy generates.
Product & review insights
Rating breakdown — Visual distribution of 1–5 star reviews across your store.
Most reviewed products — See which products generate the most social proof.
Review source — Where reviews come from (automated email, manual request, import, etc.).
Top keywords — Most frequently mentioned words across all reviews.
Q&A analytics
Track your question response rate with counts for questions received, answered, and unanswered. Monitor whether answered questions correlate with higher conversions on those product pages.
Quoli Pixel requirement
Conversion and revenue metrics require the Quoli Pixel to be active on your store. If you haven't enabled it yet:
Click the Activate pixel banner on your Quoli dashboard, or
Go to Shopify Admin → Settings → Customer events and enable the Quoli pixel.
⚠️ Important: Without the Quoli Pixel enabled, your Conversion & Revenue section will show no data. Enable it as soon as you install Quoli to start tracking from day one.
How to use analytics effectively
Track submission spikes — After launching a review campaign or adjusting email timing, monitor the submission rate to see what works best.
Compare widget placement — Use engagement metrics to test different widget positions and types on your product pages.
Monitor rating trends — A dip in average rating could signal a product quality issue worth investigating.
Leverage top keywords — Use frequently mentioned terms from reviews in your product descriptions, ads, and marketing copy.
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