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UGC Ads

Learn how to create 'Social Ads & banners' with Quoli

Updated over 5 months ago

Quoli’s UGC Ads allows merchants to create social ads that leverage user-generated content (UGC) from existing product reviews. The feature offers three pre-designed ad templates that showcase positive reviews in a visually appealing way.

The image displays three UGC Ad templates:

  • Storyteller: This template features a black and white background with a lengthy customer review positioned in the center.

  • Bold & Black: This template uses a red and black color scheme and displays a shorter, impactful quote from a customer review.

  • Timeless: This template presents a green and white background with a brief but positive customer review and the reviewer’s name and verification status.

Merchants can leverage these templates to create social media ads that highlight the positive experiences of their customers and potentially influence buying decisions.


Storyteller Template

Visual Preview:

  • A product image with a vibrant background.

  • Customer review prominently displayed below the product image.

  • Reviewer’s name and rating are clearly visible.

Best For:

  • Merchants looking to highlight a specific product.

  • Campaigns that benefit from a personal touch, with reviews sharing a customer’s story or experience.

How It Works: The Storyteller template places your product at the forefront, accompanied by a customer’s detailed review. This template is ideal for showcasing how your product has made a difference in your customers' lives. The inclusion of a high-quality product image draws attention, while the review provides a narrative that potential customers can relate to.

Bold & Black Template

Visual Preview:

  • Dark background with a sleek, modern design.

  • Customer review in large, bold text.

  • Reviewer’s name, rating, and verification badge displayed prominently.

Best For:

  • Brands aiming for a sophisticated, high-contrast look.

  • Ads that need to make a strong, immediate impression.

How It Works: The Bold & Black template uses a minimalist approach with a black background to make the review text pop. This design ensures that the customer’s words are the focal point, creating a strong impact. The simplicity and elegance of this template are perfect for brands that want to convey a sense of modernity and confidence.

Timeless Template

Visual Preview:

  • Classic, clean design with a green background.

  • Customer review centered in the middle.

  • Reviewer’s name, rating, and verification badge included.

Best For:

  • Brands that prefer a timeless, evergreen design.

  • Ads that need to maintain a balance between aesthetics and readability.

How It Works: The Timeless template combines a clean layout with a classic color scheme, ensuring that the ad remains visually appealing without distracting from the content. This template is versatile and works well for a variety of products and industries. It focuses on clarity and simplicity, making sure the customer’s review is easily readable and trustworthy.


Customizing Your UGC Ads with Quoli's Native Editor

Quoli's native editor allows you to create visually appealing UGC (User-Generated Content) ads that seamlessly align with your brand's aesthetic. The editor offers a variety of customization options, ensuring your ads stand out and resonate with your audience.

Here’s a detailed look at the customization features available:

Template Selection

  • Template: Choose from multiple ad templates (e.g., Timeless, Storyteller, Bold & Black) to set the foundation of your ad design.

Branding and Visual Elements

  • Logo: Add your brand logo to the ad by uploading an image file. This helps maintain brand consistency across your marketing materials.

  • Banner Size: Select the appropriate banner size for your ad. Options include various dimensions to suit different social media platforms and marketing needs.

Fonts and Colors

  • Fonts: Choose from a range of fonts to match your brand’s typography. The right font can enhance readability and align with your brand's identity.

  • Background: Customize the background of your ad. You can opt for a solid color background or add a gradient for a more dynamic look.

    • Background Color: Select a color that complements your brand’s palette. Use the color picker or enter a hex code for precise color matching.

  • Card Color: Define the color of the card that contains the customer review. A well-chosen card color can make the text stand out and improve readability.

  • Stars Color: Adjust the color of the star rating. This allows you to highlight the rating in a way that draws attention and matches your brand colors.

  • Text Color: Choose the color of the review text to ensure it’s legible and visually appealing against the background and card colors.

  • Verified Icon: Customize the color of the verified customer icon. This can add a subtle yet important visual cue that the review is authentic.

Quoli Branding

  • Quoli Branding: Choose between light or dark branding for the "Powered by Quoli" badge. This ensures that the branding fits seamlessly with the overall design of your ad.

Saving and Downloading

  • Save Settings: Once you’ve customized your ad, click “Save settings” to preserve your design choices. This ensures you can easily create similar ads in the future without starting from scratch.

  • Download: After saving, click “Download” to obtain your customized ad. You can then use this file for your social media campaigns or other marketing efforts.


Tips for Effective UGC Ads

  • Consistency: Maintain consistent branding across all ads to build brand recognition.

  • Readability: Ensure text and review content are easily readable by choosing appropriate colors and fonts.

  • Engagement: Use high-quality customer reviews that provide specific details about their positive experiences with your product.

Each of these templates is designed to help you leverage the power of UGC to create compelling social ads. Choose the one that best aligns with your brand's aesthetic and campaign goals, and watch as authentic customer reviews drive more engagement and conversions.

If you have any questions or need further assistance, feel free to reach out to our support team at [email protected]

Happy advertising with Quoli!

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