Before a customer reads a word of your review request, they read two things: who sent it and whether it looks legitimate. These controls live in Settings, then General, and they decide both.
Sender identity
From name. What appears in the inbox as the sender. Your store name, exactly as customers know it, no "via" qualifiers, no app names.
Reply-to email. Where customer replies land. Point it at your real support inbox, because people do reply to review requests, often with the most honest feedback you will get.
Branded sender domain
By default, Quoli sends from its own infrastructure on your behalf. On Starter and up, you can send from your own domain instead, like reviews.yourbrand.com:
Enter your domain in the Custom domain field.
Add the CNAME and MX records shown to your DNS provider.
Click Verify domain. A green check means every email now carries your name end to end.
[SCREENSHOT: Branded sender domain card with verified status]
A branded domain builds deliverability reputation that belongs to you, and inbox providers reward the consistency. DNS changes can take a little while to propagate, so verify again later if the first check does not pass.
The blocklist
Emails on the blocklist never receive review requests. Add your team, your test accounts, and anyone who should not be surveyed. Type the address, click Add email, done. Remove an entry anytime by dismissing its tag.
š” Tip: Blocklist your whole team on day one. Internal test orders generating real review requests is the most common "why did my mom get this email" moment in any review tool.